CEREB PRESS	TRADITIONAL PUBLISHER	SELF-PUBLISHING SERVICE
AUTHOR RIGHTS... CEREB PRESS Cereb Press authors maintain their copyright as well as all other rights to their work. Authors may end their publishing agreement at any time and for any reason. Authors may also search for traditional publishing contractswhile being published through Cereb Press. Authors own and have full rights to the cover design and interior files created by Cereb Press to publish the book.	AUTHOR RIGHTS... TRADITIONAL PUBLISHER The author retains the copyright but assigns most, if not all, rights of use to the publisher. The publisher typically retains publishing rights and secondary rights, indefinitely.	AUTHOR RIGHTS... SELF-PUBLISHING SERVICE The author usually retains copyright and all other rights, and can end the publishing agreement at any time and for any reason. Some services keep the book cover and interior files or sell them to the author if the author terminates the agreement.
TIME TO MARKET... CEREB PRESS Cereb Press typically brings a book to market within 6 to 8 months. This allows the time needed to gain pre-publication reviews and exposure. Cereb Press can bring the author's book to market in as little as 3 months if the author is not interested in reviews or pre-publication exposure.	TIME TO MARKET... TRADITIONAL PUBLISHER Books are usually brought to market within 2 years. Time for pre-publication reviews and advance exposure is always allowed so that the book has a stronger, more credible introduction to the market.	TIME TO MARKET... SELF-PUBLISHING SERVICE "Do-it-yourself" self-publishing services can have the author's book to market almost as soon as the author's files are uploaded. Other self-publishing services will have the author's book to market within 3 to 6 months.
ROYALTIES AND ADVANCES... CEREB PRESS Cereb Press authors are paid 100% net profit per book sold. Cereb Press does not pay in royalties because Cereb Press does not take ANY percentage of sales (which is what a royalty truly is). Authors can earn anywhere from 2.00 (through wholesale sales) to over 10.00 (through author direct sales) in net profit, per book sold. No advances are paid.	ROYALTIES AND ADVANCES... TRADITIONAL PUBLISHER Authors average a 5% to 10% royalty per book sold. Because royalties are based on net profit and other factors, authors typically earn less than a 1.00 to 1.50 royalty per book sold. Advances are usually given. The size of the advance depends on the size and budget of the publisher. Advances are not "free money." An advance is a prepayment to the author, based on the publisher's overall sales projections for the book. Authors will only begin receiving royalty payments after royalties have exceeded the advance payment amount.	ROYALTIES AND ADVANCES... SELF-PUBLISHING SERVICE Self-publishing services typically pay 20% to 35% in royalties. The royalty percentage is usually based on the retail price of the book, but is sometimes based on net profit (profit after cost). If the royalty is based on net, the author will receive less than the average royalty. Some of the "do-it-yourself" self-publishing services will give the author a slightly higher royalty. No advances are paid.
AUTHOR COST PER BOOK... CEREB PRESS Cereb Press authors pay a low, set-price per book (plus "at-cost" S&H). We do not sell authors copies of their own books at a "discount" off the retail price. We do not insist on a minimum order or charge any additional fees per order. Authors are free to buy as few or as many books as they want. Authors are free to sell their own books at any price, discount, terms, or conditions they choose.	AUTHOR COST PER BOOK... TRADITIONAL PUBLISHER Authors can usually purchase copies of their own books at a discount off retail or net. Some traditional publishing companies limit the number of books the author can buy and restrict what the author can do with the books.	AUTHOR COST PER BOOK... SELF-PUBLISHING SERVICE Most self-publishing services sell author copies at a discount off retail price, commonly 35% or lower. A small number of self-publishing services will sell author copies at a set price that is often twice the self-publishing service's actual cost to print the book. An extremely low discount or extremely high set price per book prohibits the author from making any reasonable profit from direct or consignment sales.
AUTHOR PROFIT PER BOOK... CEREB PRESS Based on a 200-page, trade paperback, the author cost per book is 5.90. The book is retailed at 15.99 AUTHOR DIRECT SALES = 10.09 PROFIT PER BOOK WHOLESALE SALES = 2.10 PROFIT PER BOOK The author can increase or decrease profit by increasing or decreasing the retail price.	AUTHOR PROFIT PER BOOK... TRADITIONAL PUBLISHER Authors earn an average profit (royalty) of 1.00 to 1.50 per book sold. This varies from publisher to publisher and contract to contract.	AUTHOR PROFIT PER BOOK... SELF-PUBLISHING SERVICE Based on a 200-page, trade paperback, the author cost per book is 11.19 (30% off retail). The book is retailed at 15.99 AUTHOR DIRECT SALES =  4.80 PROFIT PER BOOK WHOLESALE SALES =  1.60 PROFIT PER BOOK The above calculations are based on a generalized average of costs by self-publishing services.
PUBLISHER PROFITS... CEREB PRESS Cereb Press makes its profit through services (book creation, promotion, etc.) provided to the author. Cereb Press earns a flat rate, net profit of 2.00 per book sold.	PUBLISHER PROFITS... TRADITIONAL PUBLISHER Profits are made through book sales and earnings from secondary rights (screen rights, audio rights, merchandising rights, etc.).	PUBLISHER PROFITS... SELF-PUBLISHING SERVICE Most self-publishing services make their greatest profit from sales of books to authors. Profit from book sales to the authors is typically 4.60 or more per book. Some profit is made through services (book creation, promotion, etc.) provided to the author.
DESIGN, EDITING AND PRINTING... CEREB PRESS Cereb Press authors pay for design and editing, whether through Cereb Press or their own sources. Cereb Press authors pay a low print cost per book.	DESIGN, EDITING AND PRINTING... TRADITIONAL PUBLISHER Authors do not pay for design, editing, or printing.	DESIGN, EDITING AND PRINTING... SELF-PUBLISHING SERVICE Authors pay for design and editing. Authors typically pay for printing AND give a percentage of the sales to the self-publishing service.
EXPERTISE AND SUPPORT... CEREB PRESS Cereb Press authors benefit from the experience and one-on-one support of industry professionals. Qualified, knowledgeable, and talented persons handle every aspect of book design, formatting, editing, promotion, distribution and sales.	EXPERTISE AND SUPPORT... TRADITIONAL PUBLISHER Traditionally published authors benefit from the experience and one-on-one support of industry professionals. Qualified, knowledgeable, and talented persons handle every aspect of book design, formatting, editing, promotion, distribution and sales.	EXPERTISE AND SUPPORT... SELF-PUBLISHING SERVICE Authors are usually limited to a template-based, assembly-line process of book creation, distribution, and sales. Support and industry knowledge is minimal.
PUBLISHING OPTIONS... CEREB PRESS Cereb Press offers both digital (on-demand) publishing and offset publishing.	PUBLISHING OPTIONS... TRADITIONAL PUBLISHER Traditional publishers offer both digital (on-demand) publishing and offset publishing - but typically publish more books with offset technology than with on-demand technology.	PUBLISHING OPTIONS... SELF-PUBLISHING SERVICE Most offer only the digital (on-demand) publishing option.
BOOKSTORE RETURNS... CEREB PRESS Cereb Press allows book returns in order to get authors' books on the brick-and-mortar shelves. Cereb Press does not charge its authors a fee to designate books as "returnable." While we strongly encourage all authors to allow book returns, Cereb Press gives authors the option of designating their books as non-returnable. Authors are responsible for the costs of returned books.	BOOKSTORE RETURNS... TRADITIONAL PUBLISHER Allowing returns is standard practice with traditional book publishers. Authors do not receive royalties on returned books and a "reserve against returns" statement is often included in the publishers contract with the author. This means a certain percentage of author royalties are held back to cover a projected number of returns.	BOOKSTORE RETURNS... SELF-PUBLISHING SERVICE Most self-publishing services do not designate their books as "returnable." If they do offer to designate an author's book as "returnable," the author pays a fee for that designation. The fee runs anywhere from a few hundred dollars to several hundred dollars and the author is still responsible for the cost of returns.
WHOLESALE DISCOUNTING... CEREB PRESS Cereb Press wholesale discounts authors books at 50% to 55% off the retail price. This leaves the book retailer with a 35% to 40% discount off the retail price.	WHOLESALE DISCOUNTING... TRADITIONAL PUBLISHER Generally, traditional publishers offer a 55% to 65% wholesale discount off the retail price.	WHOLESALE DISCOUNTING... SELF-PUBLISHING SERVICE Many, if not most, self-publishing companies only offer a 20% to 35% wholesale discount off the retail price. This leaves the book retailer with as little as a 5% to 20% discount off the retail price.
RETAIL PRICING... CEREB PRESS Cereb Press allows authors to set their own retail price for their books. We provide high and low price range recommendations that will keep the book competitive in the market place - but the final retail pricing decisions are left with our authors. Because Cereb Press charges authors a very low price for printing, authors can easily set a competitive retail price and still make a sizeable profit off sales.	RETAIL PRICING... TRADITIONAL PUBLISHER Retail pricing is determined by the publisher. The author typically receives a small percentage of the net profit as a royalty payment.	RETAIL PRICING... SELF-PUBLISHING SERVICE Some self-publishing services determine the retail price and some allow authors to set their own retail price. In many cases, self-publishing services keep so much of the profit from sales (even sales to the author) that the authors are forced to set a high retail price to make a dollar or two off sales. Sales are usually low to non-existent because the retail price is too high.
DISTRIBUTION... CEREB PRESS Cereb Press books are wholesale distributed through Ingram and Baker & Taylor so they will be available to all major and independent brick-and-mortar stores, as well as online bookstores such as Amazon, Barnes & Noble, Books-a-Million, Borders, Powells, Abe Books, and more.	DISTRIBUTION... TRADITIONAL PUBLISHER Wholesale distribution is provided through Ingram and various 3rd-party distribution companies.	DISTRIBUTION... SELF-PUBLISHING SERVICE Distribution varies. Most self-publishing services offer wholesale distribution through Ingram and Baker & Taylor. BookSurge distribution is primarily online through its parent company, Amazon.